With over 55,000 flower shops estimated to be scattered across the US, you have a lot of competition around you. You have to make your business stand out among other flower and gift shops so you can become the memorable site to go to for buying a beautiful vase or a lovely bouquet.
Painting the exterior of your flower shop is an excellent way to draw crowd attention and make your building stand out among the many other locally owned shops in your area. Here are some fun, engaging, or downright conversation-worthy hues you can consider to make your floral business bloom, and why the color is so important in helping you gain an edge on your competition.
Studies have shown that color not only has an impression on a person's overall mood; it can affect buying decisions as well. Many businesses employ the use of color patterns and themes to promote their businesses (such as red and yellow in the fast food industry or white in dental clinics).
You can do the same for your floral business by choosing hues that promote health, vibrancy, fun, and a positive outlook so your business not only has a charming visibility about it but also encourages people to shop with you rather than other floral shops. Here are some hues to think about:
Yellow immediately draws the mind to a warm sun and a happy day. What better way to present your flower shop to your customers and draw in a new crowd than with a hue that inspires flowers to grow and incites smiles?
Go wild with a vibrant lemon yellow, goldenrod, sunflower or even a baby duck yellow. Your painter can help you choose the best yellow to match the "mood" you want to express with your shop.
Green is an earthy, positive color that represents growth and calm. This is a great hue to paint your flower shop if you want to stand out, but not too boldly. Many businesses use this same hue to present a calm, trustworthy demeanor in their service or products, so choose a green that is likely to be off the beaten path, such as:
- Mint
- Pea green
- Watermelon
- Lime
Use natural earthy green tones to liven up your store and give it the fresh appeal it needs. Just make sure the green tones you choose don't have too much of a brown undertone, or else they may appear too dark and heavy for your floral shop's curb appeal.
In marketing, pink is the color often used to entice female buyers. You likely aren't surprised to find out that women make up nearly 80% of the flower-buying marketplace, so it makes perfect sense to cater to them with this powerful hue. Plus, it's fun!
Be bold with flamingo pink, or tone it down with a sun-kissed grapefruit hue or soft pinkish coral. Your painter can help you choose the best pink for your shop's size and design.
Not into pink? Then opt for an orange-pink instead and still grab female attention. Tangerine is a wonderful hue to try, as well as a bolder sunset hue with a hint of yellow in its undertone. Your painter can even help you design a custom hue for your flower shop that is unique just to your store.
A new paint job can really help you market your flower shop in big ways. Talk to your painter about paint colors and finishes you can consider to give your business a beautiful new look. We've been serving businesses and residential clients for years at Elite Painting And Wall Covering and can give you a consultation for your painting project.
